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Marketing to Your Own Customer Data Base - Build Your Own /Integrations / Best Practices?

Question asked by Spencer Phillips on May 22, 2018
Latest reply on May 22, 2018 by Sanford Whiteman

Hello Nation,


I'm trying to understand the best way to integrate my company's list of active users to Marketo for things like product announcements, updates, PR, deals, etc.


Currently, all of that data lives in Mixpanel and is manually exported and uploaded into Mailchimp(!) by the education team and sent out that way.


Ideally, I would like to connect our user data base to Marketo so that when a user is deactivated (they are no longer a customer) that person is removed automatically from Marketo or at least marketing suspended.


It seems like I would need my company's platform engineering devs to create a webhook to connect our platform to Marketo. There was also talk to integrate with Segment to pipe the customer data that way.


What are others doing to sync their customer base into Marketo? Is there something very obvious that I am missing? Have others solved for this problem at their company?

Any and all thoughts on this matter are appreciated.


Thank you,