Anyone have any good resources that would help us implement a robust B2B Multi touch attribution and lead source tracking program(s)?
I mean I understand a lot about it, but implementation guides seem hard to come by. Any resources would be appreciated.
Thanks in advance.
Marketo with a CRM isn't really setup to do multi-touch attribution well. Only first and last touch.
So you will need RCE or Bizible or Brightfunnel etc.
And the guide you are looking for, will be the instruction guide on how to setup those tools.