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Use unsubscribed or marketing suspended when pending opt-in confirmation

Question asked by Pavel Plachky on May 22, 2018
Latest reply on May 22, 2018 by Grégoire Michel

Hello,

 

I would like to tap the collective wisdom of the community to weigh pros/cons about how to handle people who did not yet confirmed their subscription. In several cases, for example double opt-in, we want to limit the marketing to operational emails before the person clicked on confirmation email. We can use two Marketo fields for this use case:

  • Marketing Suspended
  • Unsubscribed

Which one in your experience is better? I have seen Marketing Suspended used often, but Grégoire Michel hinted in his idea Have an Opt-In field that is sync'ed with the unsubscribe field at system level  to link Unsubscribed to Opt-In field. I would be interested in learning what worked for you.

Many thanks,

Pavel

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