I would like to tap the collective wisdom of the community to weigh pros/cons about how to handle people who did not yet confirmed their subscription. In several cases, for example double opt-in, we want to limit the marketing to operational emails before the person clicked on confirmation email. We can use two Marketo fields for this use case:
- Marketing Suspended
Which one in your experience is better? I have seen Marketing Suspended used often, but Grégoire Michel hinted in his idea Have an Opt-In field that is sync'ed with the unsubscribe field at system level to link Unsubscribed to Opt-In field. I would be interested in learning what worked for you.