6 Replies Latest reply on May 18, 2018 12:00 PM by Danish Meman

    Building an Engagement Program

    Danish Meman

      Hello,

       

      I'm trying to build a single stream engagement program from scratch and I'm a bit of a noob. I was wondering if I could get some guidance on whether or not what I'm doing make sense.

       

      Here is what I have so far.

       

       

      For the engagement program I used the Nurture channel tied to Engagement. For the program within, I used an Email channel tied to Default where the status steps are sent, opened, clicked and converted. This is reflected in the smart campaigns within the email program which will track these status changes.

       

      The Add to Nurture campaign will define our target group and add them to this nurture program. The Send Email campaign will be added to the stream(as part of the program) and drive delivery of the related email. It will check if the recipient is a member of the nurture program or not and sent the email accordingly.

       

      It's a pretty simple engagement program consisting of one stream and 5 or so emails. Am I on the right track? Are there any improvements that anyone can suggest?

       

      Thank you