Would suggest looking up scalable slides from previous Marketo Summits.
Most firms will say No to these kinds of requests. some solutions:
- use temp fields
- create Marketo only field for multi select options
- Product Interest
- Meal Type
- ask Why do you really need this?
- Use Survey Monkey to manage these "survey" like requests.
Have previously just used a few custom fields e.g. Qualifying Question #1, Qualifying Question #2, Qualifying Question #3 etc... and prefix each picklist value (not label) with some reminder of what question you're asking
<option value="">Which age bracket do you belong to?</option>
<option value="age-18-35">18 to 35</option>
<option value="age-36-54">36 to 54</option>
<option value="">Whats your favourite colour?</option>
We do something similar to what Jay suggested. For most of our requests, we're just capturing the information in the short term to populate into an alert email, so there is no concern about over-writing the field in the long term.