I'm looking to track UTM parameters from Facebook Lead Ads on Marketo. Is it possible to do so through webhooks? I saw a thread from earlier this year that mentioned tracking UTM through this type of ad and it wasn't possible then.
if you mean on a Marketo Landing Page, sure, just use hidden fields.
If you mean through the FB integration. Not sure. Haven't seen that as an option, but maybe it could be fields you sync somehow.
A webhook would need to be sent from facebook to Marketo in order to populate utm values in Marketo. That you'd have to find out from Facebook.
For now, I don't know of any other way but using smart campaigns with the trigger 'fills out facebook lead ads form' and flow change data values for each utm value associated with the facebook lead ads form
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