I'm sure I don't need to mention the looming deadline of GDPR as it's been top of mind for Marketers everywhere for the last year.
As a digital media firm, publishing hundreds of pieces of content sponsored by our clients, our challenges have been a bit different than most and we've have spent a huge amount of time making sure all our bases are covered. One of the final steps that we are taking has unveiled an interesting challenge that I'm struggling with currently and I'm hoping some of you brilliant folks can provide some clarity.
Following me so far?
The problem here is that you cannot create a field in Marketo that is specific to any one program or form*. Thus, by creating a global custom field, it will be overwritten every time a lead opts into a new piece of content. I then started researching "Many-to-Many" Custom Objects in Marketo with the hope that it may be able to help with what I'm looking for, but quite frankly, I find it a bit confusing. I'm wondering if someone can help suggest a feature in Marketo that can be utilized to do the following:
- Include a checkbox on each of our forms* that uniquely provides consent to have lead data transferred to the sponsor of that specific piece of content.
- Create a log (attached to each lead) that lists every form* they've opted into (by clicking the checkbox).
- Similarly, have a log (attached to each form*) that lists the leads that have opted into (by clicking the checkbox).
Any thoughts or suggestions would be greatly appreciated!
*We have a unique form for each piece of content that we publish as fields vary greatly between each campaign and sponsor. Thus, we have hundreds of forms.