5 Replies Latest reply on May 16, 2018 7:15 AM by Cory Gabor

    Unsubscribe Workflow Review

    Renee Wagner

      Does anyone know where the flow/campaign for Unsubscribe lives? I've looked everywhere and can't find it and it says it is a "system flow action." Does this mean it's at the system level and cannot be modified - or reviewed?

        • Re: Unsubscribe Workflow Review
          Sanford Whiteman

          Does anyone know where the flow/campaign for Unsubscribe lives? I've looked everywhere and can't find it and it says it is a "system flow action." Does this mean it's at the system level and cannot be modified - or reviewed?

          If you mean the propagation of the system Unsubscribed value to other leads matched by email address, yes, that's an implicit system flow, not a user-facing flow in the UI.

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          • Re: Unsubscribe Workflow Review
            Justin Laberge

            Out of the box, marketo unsubscribe is a boolean field called "Unsubscribed".

             

            Marketo's Durable Unsubscribe does this action. If that is the case it may be a duplicate email address entering your system. You can't really control the unsubscribe/de-duplication behavior unless you turn it off completely and build a custom system. You can create/track actions around this behavior as it registers as a "Change Data Value" for the "Unsubscribed" field. We have built in things such as "Unsubscribe date" and "Unsubscribed reason" to better assist with reporting and such.

            1 of 1 people found this helpful
            • Re: Unsubscribe Workflow Review
              Cory Gabor

              Hi Renee, 

               

              We have an Email opt out field in Salesforce which is our unsubscribe on that end. I made the Email Opt Out field in Marketo as well, set up a smart campaign with a trigger of data value changes (Unsubscribe from False to True), then the Email Opt Out field is then changed to True.

               

              I then have a nightly webhook that runs and pushes this data back to Salesforce.

               

              If you want a reportable field, this would be an option even if you just need it on the Marketo side.

               

              Hope this helps!