3 Replies Latest reply on May 22, 2018 5:13 AM by Grégoire Michel

    New SFDC Object for GDPR : Individual

    Dana Nemec

      Has anyone looked into the functionality/Marketo integration potential of the new SFDC Object they are calling "Individual"?

      Reference article:  https://medium.com/@Q9ELEMENTS/gdpr-compliance-and-salesforce-individual-object-bf41e04e7fa3

       

      Our company is trying to decide if we add new fields and process steps in SFDC to sync with the new fields we added in Marketo (Opt in date, Opt in source, etc)

      Or if we could use this new object in SFDC.

      Any thoughts on this yet?

      Thanks!

        • Re: New SFDC Object for GDPR : Individual
          Grégoire Michel

          Hi Dana,

           

          I am pretty surprised that none had asked the question yet

           

          I have. For the moment, this object is ignored by Marketo. I have not even been able to map it as a custom object, probably because the SFDC API version Marketo connector is using does not render it. This means you will not been able to read it from Marketo, and even less update it.

           

          Vote here: Support read/write access to the Individual SFDC object as person fields

           

          I would recommend that, with regards to GDPR, Marketo be your source of trust rather than SFDC. and this is because the activity log provides you with information such as IP addresses on form fill out and cannot be tempered with.

           

          -Greg

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          • Re: New SFDC Object for GDPR : Individual
            Veronica Holmes

            Honestly at the moment I have to advise people using Salesforce and Marketo not to go down the road of the Individuals object. But it's quickly not cutting it. It has to be supported, and soon. But it definitely isn't right now.

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              • Re: New SFDC Object for GDPR : Individual
                Grégoire Michel

                Hi Veronica,

                 

                We have been investigating the Individual object form strictly a SFDC perspective and for the moment it's added value is almost zero. It cannot be populated even from a SFDC web-to-lead form and it has no impact whatsoever.

                 

                It's an interesting step towards the unicity of the person, which is one of SFDC bigger weakness with regards to Marketing*, but for the moment, it's really limited and SFDC doc about it simply says that it will evolve in the future. The only way it seems you can make use of it is if you are using Pardot. I am not even sure that SFDC API enables you to access it...

                 

                -Greg

                 

                 

                * Remember the lead object conception is dated back the the end of the 90's and was created in a time where a lead was converted into an opportunity or deleted, never recycled, and in which the first and last touche campaign were usually the same (which is why SFDC standard attribution model is last touch).

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