Does anyone have any best practices around using Marketo Calendar? If someone can share ideas around how they use it, that would be great.
We currently use the calendar to plan out our nurtures and regular email sends by categorizing each day of the rweek with a different type of communication. For example Tuesdays we send out info related to services vs. Thursdays we send out information that is relevant to the contacts industry. The calendar gives us a visual way to see this categorization.