0 Replies Latest reply on Apr 24, 2018 8:08 AM by Sydney Mulligan

    Marketing Automation Specialist Job at Red Hat

    Sydney Mulligan

      A few different recruiters have reached out to me about this job at Red Hat. It is a 10-month contract position, with the position (and likelihood) of transitioning to FTE at the end. Red Hat uses Eloqua.

       

      Responsibilities:

      Design, build, maintain and troubleshoot marketing automation logic for segmentation, nurture programs, drip programs and re-engagement programs

      Create emails and coordinate landing page and form builds to assemble various nurture programs

      Support efforts to define and build segmentation criteria to manage contact lists for programs, including troubleshooting and maintaining flow logic

      Document operational and nurturing processes, programs, procedures and integration with other tools

      Work with team to develop and maintain nurture reporting methodology, reports and dashboards, including overall performance and engagement metrics

      Assist with global nurture and promotional email related project management between Digital Strategy, Campaigns, Field Marketing and Marketing Operations; including project scope, planning, scheduling and timeline

       

       

      Qualifications:

      Bachelor’s degree in marketing, business, or related field

      4+ years of related work experience in B2B demand generation

      2+ years of marketing automation experience

      Strong knowledge of marketing tools like Eloqua and Marketo

      Thorough knowledge of Salesforce.com desirable

      Advanced knowledge of demand generation techniques and email fundamentals, including understanding of the buying cycle, personas and lead progression

      Strong project management capabilities and ability to translate business requirements into technical specifications

      Comfortable working in cross-functional teams and collaborating with internal peers and stakeholders

      Detail-oriented and problem solving project manager with ability to explain/diagram complex solutions

      Ability to manage multiple projects simultaneously