15 Replies Latest reply on Apr 25, 2018 8:22 AM by Dan Stevens.

    GDPR - Are you adding a cookie opt-out link to your Privacy Policy?

    Alexis Shamsi Hughes

      I found this tip in GDPR preparation discussions as an action item we should take to ensure cookie compliance (in addition to setting up a cookie preferences center on our site/Marketo landing pages):


      Add a link to your company Privacy Policy page enabling customers to opt out from Marketo tracking. Link should be https://"customer page"?marketo_opt_out=true. When they click, Marketo places a "mkto_opt_out" cookie on the browser and their activity is no longer tracked online.


      1) Can this be any page URL - i.e. fourseasons.com/meetings_and_events/?marketo_opt_out=true?


      2) Are you also taking this step? Our legal dept. most likely will not want to customize our global Privacy Policy this way for one tool for one department.