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GDPR: Email Opt In = Data Processing Opt In

Question asked by Christina Zuniga Expert on Apr 20, 2018
Latest reply on Apr 20, 2018 by Grégoire Michel

A few experts at webinars have mentioned that if your privacy policy is clear about what information is being processed, you can equate an email opt in with data processing opt in.


I was thinking about including a line about that in the form itself when someone goes to opt in, so that it's even more up front that if they opt into receiving emails, they are also giving permission for their data to be processed (with specifics about what that looks like in the privacy policy).


I've also seen people say these need to be two different fields and maintained separately, so you could have an email opt in that you cannot lead score, track links, geotarget, etc. because you didn't get data opt in permission.


What are you setting up? Any advice or someone who can say one way or the other?