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To Marketo or not to Marketo (for Internal Comms)? That is the question.

Question asked by 05c7195c9ef3b8892a8e4bd1deab0b7ee850da45 on Apr 19, 2018
Latest reply on Apr 19, 2018 by Juli James

Hi

 

Currently, I build my Internal Communications emails in Marketo, send myself a sample and forward to an all staff distribution email list in Outlook.

The main issue I have is that I cannot track open-rates or click-through rates, so it is very difficult to measure the success of communications.

 

I was wondering what you do, and how I could remedy my (lack of) tracking issue? What are the pro's and con's of IC sending in Marketo?

 

Thanks,

 

Lydia

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