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To Marketo or not to Marketo (for Internal Comms)? That is the question.

Question asked by 05c7195c9ef3b8892a8e4bd1deab0b7ee850da45 on Apr 19, 2018
Latest reply on Apr 19, 2018 by Juli James



Currently, I build my Internal Communications emails in Marketo, send myself a sample and forward to an all staff distribution email list in Outlook.

The main issue I have is that I cannot track open-rates or click-through rates, so it is very difficult to measure the success of communications.


I was wondering what you do, and how I could remedy my (lack of) tracking issue? What are the pro's and con's of IC sending in Marketo?