5 Replies Latest reply on Apr 19, 2018 2:18 PM by Grégoire Michel

    Program vs Smart Campagin

    Mary Hendrick

      I'm trying to send 3 emails in a campaign and A/B test the first email send.  Is it possible to create a smart campaign and add in A/B testing? I know A/B testing is available in the program. Or, is it possible to send multiple emails in one program?

        • Re: Program vs Smart Campagin
          Darrell Alfonso

          Hey Mary,

           

          Not in the traditional A/B test sense no.

           

          You would have to create 3 separate email send programs (which of course can be nested).

           

          Or you can use smart campaign and do random sample 50 conditional sends, and you will be able to see the results of which is better on the email performance report.

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            • Re: Program vs Smart Campagin
              Mary Hendrick

              Thank you!  And for 3 different nested programs, how do you connect them?

                • Re: Program vs Smart Campagin
                  Darrell Alfonso

                  Hey Mary,

                   

                  I don't think you can really connect them unfortunately, it would just be one default program, and the right click new local asset > email send.

                   

                  You would manually have to setup the a/b test for each one. And manually schedule them to go out.

                   

                  Another thing you can is champion challenger, but those only work with triggered programs. So you would send the first email, then a trigger campaign would trigger the next send, and you could do champion challenger as the a/b test.

                   

                  I think all can achieve the same result of seeing which emails perform better, just whichever one you feel more comfortable using.

              • Re: Program vs Smart Campagin
                Grant Booth

                You only want to AB test in the first send, right?
                I would do the AB test using the email program, and then create smart campaigns in the program to do the later sends.

                Screen Shot 2018-04-19 at 2.03.44 PM.png

                  • Re: Program vs Smart Campagin
                    Grégoire Michel

                    Never use an email program type for multiple sends.

                     

                    I would use a regular program, a champion / challenger A/B test and some batch that calls triggered smart campaigns (using the "campaign is requested" trigger and the "request campaign" flow step) as batc SC cannot send a champion/ challenger.

                     

                    -Greg