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To emoji or not emoji? That is the question!

Question asked by Gerard Donnelly on Apr 19, 2018
Latest reply on Apr 20, 2018 by Gerard Donnelly

Just wanting to get peoples opinion on using Emoji's in subject lines.  I'm not even sure if this is possible in Marketo at the minute, but I have noticed my inbox is more and more of these on a daily basis.  I read that it has shown to increase open rates, I'm not so sure though. Also, do you think it's just a b2c or do you think it works for b2b?