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Capturing Lead score of acquired lead at a point in time

Question asked by Ele de Vere on Apr 18, 2018
Latest reply on Apr 18, 2018 by Sanford Whiteman

Hello Marketo community,


I am working towards creating a lead scoring framework for various inbound and outbound marketing activity. In order to create an effective framework, I need to track or be able to see the lead score of a lead at a specific point in time.

EG - John Doe was acquired in January, and on 15th Feb his lead score was XYZ.

At the moment I can only track lead scores as they are on the current day. Would love any insight, or if anyone else has set up strong lead tracking reporting would love to hear from you too.


Thank you,