0 Replies Latest reply on Apr 18, 2018 7:31 AM by Geoff Krajeski

    Google Adwords auto-tagging vs. manual UTM tagging

    Geoff Krajeski

      Has anyone else had experience in attribution where Adwords is set to auto-tag with their gclid parameter?


      This is a nice feature when you are early in the maturation model, but when you get to the need for attribution down to certain levels (campaign, creative/asset/content, etc.) it is not as helpful to use.


      I'm looking for options and ways that folks have overcome the auto-tagging deficiencies and gotten to better attribution.


      My company was sold on statements that auto-tagging is required to integrate certain aspects with RCM. However, the ability in SFDC or Marketo to get to the attribution is not available or critically difficult with auto-tagging, whereas utilization of the UTM tagging allows better capture and reporting.


      Any and all help/comments is appreciated.