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Artificial Spikes in Google Analytics Traffic from Marketo Emails

Question asked by f0376d0652fab8138fce9c92c722e4c23a4266e1 on Apr 17, 2018
Latest reply on Feb 2, 2019 by Amit Jain

Each week we send out a newsletter to our customer base. About 75% of the time the newsletter goes out, we see large spikes in traffic in Google Analytics across our entire website, even pages not in the newsletter. This doesn't happen every time the emails go out though, and it's highly unlikely that some of the pages with the spike in traffic would be visited by the number of people Google is showing. Is this a tracking error with Marketo or Google Analytics?