A/B testing your RTP campaigns is a simple way to test your content and CTA against each other and determine which ones produce positive results in CTR’s.
At its core, A/B testing is exactly what it sounds like: you have two similar versions of an element (A and B). To determine which version of the campaign is the better performing, you subject both versions simultaneously.
We recommend you use at least two distinct RTP campaigns, to A/B test per segment. However, we have a very robust system, and you can include as many as you would like and our system will perform its analysis ensure the best performing campaigns will ultimately be presented.