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You seem to use a lot of internal jargon so it's a little hard to follow. A lot of the answer will depend on how the data is structured. Things to consider:
- if all data is on same type of record, and your Agreed Lifecycle is the same, then you can certainly use one RCM and during reporting, split the reports by B2B vs. B2C.
- If the data is split itself into diff record types, etc. You may want two RCMs that look at the two totally separate data sets.
- if you have two separate lifecycle routes for B2C vs B2B (and you may), then use two RCMs.
- recommend you build ONE first and work out the kinks.
- in the long run, getting it right now will reduce overall problems.
- I would avoid using Page Activity as a trigger.
- Your Nurtures have very little to do with your choice of RCM/Lifecycle. Choose Lifecycle first, then build nurture to drive people forward.
Apologies for the jargon, despite that you seem to have worked out what I was asking appreciate the great advice!
The B2C route pushes users towards an eCom platform while the B2B pushes to sales. Interesting advice re nurture tracks, in the absence of profiling how would you suggest we split our two trade (B2B) and consumer (B2C) channels - when a lead becomes known or even engaged we won't necessarily know that.