Pipeline created usually means the sum of the dollar amount of opportunities sourced by marketing.
But it may vary if you are thinking about sourced versus influenced.
So if 10 opportunities were sourced by marketing, at $100 each, there would be $1000 in the pipeline.
Attribution is assigning the $1,000 of pipeline to specific marketing programs. So if 5 opps came from an event, and 5 from social media, $500 of pipeline goes to the event, and $500 of pipeline goes to social media.
If you are doing multi-touch attribution, then you spread the pipeline credit across multiple touchpoints if the person engaged in multiple campaigns before the opportunity was created.
This makes sense. Thank you for the example. By this definition, it seems that Pipeline Created and Opportunities Created Amount would be the same metric. Would you agree?
Yes! you might want to check in with everyone to make sure everyone is talking about the same thing though.
I've found that different people view these terms differently.