I'm writing to see if anyone else is seeing this in their own reporting, or if there is an already known explanation.
I have a lead list, full of non-engaged users.
- They haven't opened an email in months
- They are close to aging out of a program
Suddenly, I'm seeing a large percentage of these leads all exhibit the same behavior in the Marketo's activity log, across a variety of different companies:
- Every email is opened
- Time on landing-page (measured through GA, is barely a couple of seconds)
When looking at this activity, there are some similarities across all of the different companies:
- IP Address is from Microsoft Azure
- Order of link clicks is generally the same
- User agent is Mozilla/5.0 (Windows NT 6.1) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/57.0.2987.133 Safari/537.36
These companies have no relation to each other, they span multiple industries and locations.
The big issue here is that this is inflating the open/click rates and keeps people from aging out of programs. It makes emails appear to be engaging, when they are not.
Is this some kind of spam filter that is trying to portray itself as a real user, and as such causes itself to be tracked as one? Anyone familiar with this?