0 Replies Latest reply on Apr 12, 2018 8:45 AM by Kellie Palon

    ONSemi Phoenix - Marketing Automation Specialist Needed

    Kellie Palon
      ON Semiconductor - Marketing Automation Specialist - (1802177)

      The marketing automation specialist will join the corporate Digital Marketing team at the corporate headquarters in Phoenix, Arizona. You will collaborate with all members of our global corporate marketing team to develop strategy around marketing campaigns. You will work with multiple teams to assist with lead generation initiatives, SEM, website and landing page creation, contact database maintenance, and a heavy emphasis on campaign performance reporting.  Join a dynamic team of digital marketing, analysts, web designers, web development professionals, graphic designers and user experience professionals in the exciting ever changing semiconductor industry.

      Responsibilities include but are not limited to the following:

      • Manage all email marketing processes through the use of Marketo, including creation, delivery, and reporting of emails, as well as list building, importation, and segmentation
      • Oversee and execute the automated email marketing campaigns and maintain the health of the contact database
      • Manage new email strategies to improve overall performance, including creative optimization, AB Split testing, developing automated and triggered campaigns
      • Develop effective trigger and drip nurtures that align with overall marketing and sales goals.
      • Lead the use of Marketo to proactively assess digital marketing efforts and performance, strategize revisions to processes and tactics as necessary
      • Collect, aggregate, and present campaign data regularly to stakeholders, and make suggestions for improvements based on that performance
      • Assist with the creation and management of company’s landing pages
      Qualifications
      • Bachelor’s degree or higher in marketing, communication, or related field
      • 2+ years proven working experience with marketing automation
      • Strong understanding and proficient with Marketo
      • Strong knowledge and experience in email deployment
      • Experience with email HTML and email sequel query
      • Excellent understanding of direct marketing best practices, including email best practices and industry standards, list management and targeting, knowledge of dynamic content and campaign automation
      • Strong communication skills—both written and oral
      • Strong time management skills
      • Strong self-starter and management track record

        

      Primary Location

      US-AZ-Phoenix

      Work Locations

      USAZ01 ON HDQTRS US8

      5005 E McDowell Rd

      Phoenix 85008

      Job

      Sales & Marketing

      Full-time

      Job Posting

      Apr 10, 2018, 10:04:00 AM