We ran a report in RCE and are seeing an anomaly.
For a particular nurture program, a report in RCE is t is showing pretty high numbers of unsubscribes. See the screen capture below. The RCE report is for the time period January 2018 to March 31, 2018.
However, However, when we pull the email performance report, I am not seeing such high unsubscribe numbers. Does anyone have an insight into this? I pulled a few sample leads and activity log but I am not seeing any unsubscribes any where. we have close to 300,000 people in the nurture and so it is hard to pull invididual records. does anyone have an idea on how to troubleshoot this?
Screen capture of report from RCE.
Screen capture of email performance report. unsubscribed is low.