0 Replies Latest reply on Apr 10, 2018 7:41 AM by Morgan Frazier

    Nurture Stream Best Practices - sales/marketing alignment

    Morgan Frazier

      Does anyone have experience/suggestions for nurturing leads deeper in the sales funnel? We do well to nurture newly engaged leads, but want to improve the alignment between marketing and sales to nurture leads farther down the pipeline. Is there a point in the sales cycle that marketing backs off completely and lets the sales team nurture the leads? Or should marketing play an active role throughout the entire sales cycle for a lead? If so, what are some best practices around this approach (specifically for highly engaged leads)? Thanks!