6 Replies Latest reply on Apr 12, 2018 3:33 PM by Amy Connor

    Add additional unsubscribe options

    Joe Nguyen

      I would like to give our customers an option to subscribe or unsubscribe for certain updates  (security, Alerts, Natural Disaster, Product updates, etc) at the end of the email.

       

      Same look and feel like this:

       

       

      Is this possible? How can this be done?

       

      Thanks!

        • Re: Add additional unsubscribe options
          Sanford Whiteman

          Image isn't showing up.

            • Re: Add additional unsubscribe options
              Joe Nguyen

              Sorry, here's the image.

               

              Example23.png

              Thanks!

                • Re: Add additional unsubscribe options
                  Sanford Whiteman

                  This can't be usefully included in an email. Emails don't support forms (and if they did it would be disastrous).

                   

                  You can of course build an LP and form for this. It's called (informally) a Preference Center or Subscription Center.

                  1 of 1 people found this helpful
                  • Re: Add additional unsubscribe options
                    Amy Connor

                    Joe, if you search around the Marketing Nation and the web in general, you'll find a number of blog posts about how to set up a Preference/Subscription Center. It requires creating some new subscription fields and smart campaigns in Marketo, and also making sure that every email send you do in Marketo adds a filter for for one of those subscription fields. You also want to think about if you want every single new person subscribed to all the categories (we don't subscribe Sales Source leads to our marketing categories until they fill out a website form or attend an event).

                    1 of 1 people found this helpful
                      • Re: Add additional unsubscribe options
                        Joe Nguyen

                        Thank you Sanford and Amy for response. 

                         

                        I work for the Support department and I send out mass emails to our existing Customers and Partners for Natural disasters, Product alerts, Product features, etc.  Since the Marketing department is very busy right now, so they don't have time to build this for me.  I am considering taking on this project but I don't want to build something that may affect the Marketing department.

                         

                        If I build this Subscription Center, is it being share by Marketing and Support department? Can I build a separate Preference Center or Subscription Center just for the Support department?

                         

                        Thank you in advance!

                        Joe

                          • Re: Add additional unsubscribe options
                            Amy Connor

                            Our Support Center has its own subscription management. It includes the Marketing categories and has its own categories as well. They did some custom dev to make sure that the Marketing category fields and the Unsubscribed field sync to SFDC so that everything stays the same in all systems.

                            1 of 1 people found this helpful