4 Replies Latest reply on Apr 9, 2018 3:17 PM by Amy Connor

    GoToWebinar integration

    Cliff Lin

      My company is using GTW form for registration. I tested the form and filled with a test account but nothing shows up in the program. Does the leads come back after the webinar is over? If that's the case, will it only send people who's attended, or will it include people that filled out the form but did not attend?

       

      Another question is that is there a way to track the questions asked and the duration of webinar stayed? We were able to do that before but i don't see that functionality in marketo.

        • Re: GoToWebinar integration
          Grégoire Michel

          Hik Cliff,

           

          the connector between Marketo and GTW is in fact a way to exchange program statuses in Marketo with registration/attendance in GTW.

           

          You need to setup the connector and sync a Marketo program with a GTW webinar. Once this is done, you deactivate the registration forms, emails and autoresponders in GTW and manage them in Marketo.

           

          When you add some one as a "registred" member in Marketo, that person is immediately registered in GTW. When the person attends in GTW (with a few minutes to a few tens of minutes after the webinar), their member status in the Marketo program is automatically switched to "registered".

           

          if you want some emails to be sent from Marketo as a result of an "attended" status, you will have to set your own smart campaign, usually using a "program status changes" trigger.

           

          -Greg

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            • Re: GoToWebinar integration
              Cliff Lin

              Hi Greg,

               

              Thanks for the response. My company prefer using the GTW form instead of building in mkt because it's their workflow and they don't want to change it. I've done the connector and created the events program and everything. However, will marketo program still add the person into the program if it's done via teh GTW form instead of the marketo form? I tried it and it didn't sync in. I think it may sync after the webinar is over. If it does sync in, does it sync people with all statuses such as registered, declined, attended...etc, or just the people that registered and attended?

                • Re: GoToWebinar integration
                  Grégoire Michel

                  Hi Cliff,

                   

                  I might work... or not. It's not supported, as written in the doc if I remember well. The doc is explicit that you need to turn off GTW forms and emails.

                   

                  -Greg

                  • Re: GoToWebinar integration
                    Amy Connor

                    I think you should convince your company to go with Marketo forms for GTW registration. A couple reasons:

                     

                    - Lead Source control: Leads that come in through GTW automatically have "Event Partner" Lead Source

                    - Field sync: There is a limited number of fields that GTW can push back to Marketo. I *think* it's First Name, Last Name, Email. You likely want to collect more information on form fills than this.

                    - Brand Management: It's much more professional and a better brand experience to have the registration be on your website (or at least a Marketo LP with your branding)

                     

                    (Note: you don't need to turn off GTW emails, we use their confirmation and reminder emails)

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