4 Replies Latest reply on Apr 6, 2018 4:18 AM by Grégoire Michel

    Providing opt-out link for a publication e-blast

    Cathleen LaFond

      When purchasing an e-blast rental through a third party partner, what is the typical process for providing your company's opt-out link? Since we are not the ones deploying the email, do we need to provide our own opt-out? If the subscriber wants to opt-out, shouldn't they just opt-out from the publication?

       

      Typically, we have provided it in the past if a publication requests it, but open to hearing more ideas on why or why not it is necessary.