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Providing opt-out link for a publication e-blast

Question asked by Cathleen LaFond on Apr 4, 2018
Latest reply on Apr 6, 2018 by Grégoire Michel

When purchasing an e-blast rental through a third party partner, what is the typical process for providing your company's opt-out link? Since we are not the ones deploying the email, do we need to provide our own opt-out? If the subscriber wants to opt-out, shouldn't they just opt-out from the publication?

 

Typically, we have provided it in the past if a publication requests it, but open to hearing more ideas on why or why not it is necessary.

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