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Marketo Salesforce Sync for Merged Existing Leads

Question asked by Arvind Raj on Apr 4, 2018
Latest reply on Apr 7, 2018 by Grégoire Michel

Hi,

 

Need Clarification - We have leads in Marketo and we are going to do a Sync with Salesforce. Salesforce fuctionality for our instance has "Email Address" or "Phone Number" as Unique Fields.

 

We are using Marketo and Salesforce for a brief period and recently we decided to Sync(earlier we used to Manually import leads on daily basis from Marketo to Salesforce using uploaded).

 

Criteria: If a lead abc1@lkj.com applies with phone number 123 and the same lead applies with another email address def@lkj.com(uses phone number 456) but when our Sales Rep speaks to them(comes to know that both are same lead) and merges the contact (based on email address that Contact has requested to use further and deletes the other email address) in Salesforce.

 

After all the above mentioned activities we are starting Marketo Salesforce Sync, I would like to know the Sync actions that takes place - say contact has provided to use the email address "abc1@lkj.com"(the email address def@lkj.com was deleted after merging them). Both the email address "abc1@lkj.com" and "def@lkj.com" will be in Marketo(form data) and for "abc1@lkj.com" the status for "SFDC Is Deleted" will be False but wanted to know if the status will be SFDC Is Deleted=True for def@lkj.com.

 

When we are doing Email campaigns, we want to send emails to Active email address(abc1@lkj.com in above mentioned scenario) and not to the Do Not Contact email address.

 

Thanks,

Arvind. R

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