5 Replies Latest reply on Apr 3, 2018 2:04 PM by S D

    Dynamic Content Email

    S D

      Hi,

       

      We are using dynamic content in our emails. I am able to preview different content based on the different segments ( industry segmentstion).

       

      I have doubt about - how to set up the program?

       

      1. Will Marketo take care to send relevant content to respective industry segment? In smart list, I am adding industry segmentation " IS ANY"

      2. When I am trying for A/B testing on subject line, there is an option for only the " Default email"  and not for different industry specific subject line. Is there any way to test for other subject lines?

       

      Thanks in advance.

        • Re: Dynamic Content Email
          Josh Hill

          Your smart list should not need to do anything special about Industry. If the person has Industry values then they'll get the correct content. If they have no Industry, they'll get the Default content.

           

          So you could force it by saying Industry IS NOT EMPTY, but not really necessary.

          1 of 1 people found this helpful
          • Re: Dynamic Content Email
            Sanford Whiteman
            1. Will Marketo take care to send relevant content to respective industry segment? In smart list, I am adding industry segmentation " IS ANY"

            Standard dynamic content using segments doesn't do anything you don't tell it to. If you segment the content slices, people will get segment-specific content; otherwise, everyone sees the same content.