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GDPR Whitelisting Campaign

Question asked by Olivia Piper on Apr 4, 2018
Latest reply on Apr 5, 2018 by Michelle Miles

Hi folks,


As part of our prep for GDPR we are going to run a whitelisting campaign to all those who have opted in but do not have an opt in source. I have seen a few examples already which have links to a preference center and only after the user submits the preference center form will they be considered to have confirmed their opt in.

For the whitelisting campaign to be complaint does the user have to fill out a form or could we go down the route of specifically saying something like 'click here to confirm your opt in' in the email, which would then send them to a thank you page (and the data value changes would update via a smart campaign)? Also, if we did do it this way would the clicks always be tracked?