AnsweredAssumed Answered

Click to open rates are low

Question asked by Jamie Barclay on Apr 3, 2018
Latest reply on Aug 7, 2018 by Ronen Wasserman

Hi everyone,
I've noted that in general our open rates are pretty good (almost 40%) but the click-to-open rates are hovering around 5%.  This seems low especially when the CTA is to an informational website or to download a PDF that provides far more information that is included in the email. I'm wondering if this seems low (especially since the open rates are good) and/or if you have any insight you can share.

 

Thank you

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