HI Carrie St Clair -
If I understand your questions correctly, when I set this up at a previous company we had our scoring campaigns looked roughly like the below (I can't remember the exact wording they use)
Visits Web Page
Web Page contains watched 25%
This way if anyone watches the video at least 25% they will be scored. We had one trigger campaign built for 50% and one built for 100%.
If you want to score for more than just one level, keep in mind someone who watches 100% also will qualify for the 75, 50, 25, and played programs as well. So, keep that in mind when calculating how much to score for each category. I think we gave them 5 for 50% and 10 for 100% - so someone who watched the whole video would have a total of 15 points!
I hope this helps!
Thanks for your reply Valerie. I understand how to score the video at different levels; what I am struggling with is being able to attribute the score to the correct product scoring. I would prefer not to have to include the name of each of our videos in the scoring campaigns, and I was wondering if there was something else I could reference in my smart campaign. We may just need to have the name of each video start with the product name, which isn't desirable.