0 Replies Latest reply on Mar 29, 2018 8:42 AM by Micaela Wright

    Demand Generation Manager

    Micaela Wright

      At Lucid Software Inc., our mission is to make working visually easy and essential for everyone. We are looking for a motivated, data-driven demand generation manager to own demand generation strategy and execution for Lucidchart. Lucidchart has experienced over 100% growth in sales assisted business for three years straight, with users in 96% of the fortune 500. However, our growth story is just beginning. As demand generation manager, you’ll play a critical role in the next phase of our growth by identifying and scaling new demand generation strategies to support our sales organization.

      Responsibilities

      • Identify and scale new paid lead generation channels
      • Design, develop and manage lead nurturing strategy
      • Partner with our content team to develop content marketing strategies that drive lead generation
      • Drive marketing/sales alignment. Become deeply familiar with why our sales reps win and lose, and use that knowledge to adjust demand generation strategy.
      • Ensure seamless sales process and messaging for all leads generated.

      Basic Qualifications

      • 3+ years b2b software marketing experience
      • Experience partnering with sales and product marketing to develop demand generation campaigns to hit pipeline and closed business goals
      • Experience with one or more paid acquisition channels preferred
      • Excellent teamwork, project management, and communication skills

      Preferred Qualification

      • Experience with Salesforce.com reporting functionality
      • Experience with one or more marketing automation platforms
      • Experience developing content marketing strategies for lead generation
      • Strong analytical and quantitative skills; bias towards data-based decision making

       

      Apply at golucid.co or using this link: https://www.golucid.co/careers/b1bea411-504a-413e-baa2-224ffc5b5b01?team=Marketing