11 Replies Latest reply on Mar 30, 2018 2:43 PM by Hank Hansen

    Editing templates

    Jen Wason

      We are new to Marketo and creating our first sets of emails. We are frustrated with what appear to be the limitations of the templates. Are we only permitted to use the modules already available in a given template? We can't add additional modules? I am so accustomerd to using MailChimp to design emails, I just can't believe Marketo is this inflexible -- we must be missing something.

       

      We also are unable to edit the dimensions of any photos we add from our local computer or the design studio.

       

      Any help anyone can offer us newcomers is welcome!

        • Re: Editing templates
          JD Nelson

          It looks like you're working within a template, not creating one. From Design Studio you can find the Email folder with the Templates sub folder. When you create a new template from there you start from raw html. Modules can be fully designed and customized using variables and can be re-used many times per email. The platform really is expansive, so make sure to look around. Here's a doc that can help:

           

          Building Templates: Create an Email Template - Marketo Docs - Product Documentation

           

          Template module syntax: Email Template Syntax - Marketo Docs - Product Documentation

          2 of 2 people found this helpful
            • Re: Editing templates
              Jen Wason

              Thank you so much for your response! Unfortunately, we are not well-equipped to create emails from scratch using HTML, especially not in the short-term. I just can't believe that a basic set of modules is not available for all email templates, as in MailChimp or other tools. Sounds like our best option right now is to the find a template that contains as many modules as we might need.

               

              But is there a reason why we would not be able to edit image dimensions? Those options are greyed out when we select an image from our computer or the design studio.

                • Re: Editing templates
                  JD Nelson

                  When you enabled Email 2.0 did you enable the template picker? There are a bunch of starter template to use there. From there, if you edit the raw HTML to 'make it your own' you can then save that as a new template in design studio and continue to expand on it in the future. If, when you create a new email you don't see the template picker, there's an option in admin to enable that.

                   

                  Email Template Picker Overview - Marketo Docs - Product Documentation

                  1 of 1 people found this helpful
                    • Re: Editing templates
                      Jen Wason

                      I think we've realized that picking the template that has most of what we need and then planning to add what else we need is how we need to proceed. I appreciate you confirming that we're on the right track.

                        • Re: Editing templates
                          Cory Gabor

                          Hi Jen,

                           

                          Yes, there are plenty of email templates once "Email 2.0" is enabled. When our developer is too busy to work on emails I utilize these a lot and after a little practice, you will see you can actually change them up a decent amount to get close to what you originally wanted. You can take whatever template looks closest to your end product and then make changes to the modules and sections. It allows a low of changes; graphics to text section, or the other way around, etc.

                           

                          If you run into too many issues using those templates, I would recommend using knak. We used this when we first started using Marketo as well. https://knak.io/

                          knak. | Responsive Marketo & Eloqua Email and Landing Page Templates

                           

                          If you have any questions, feel free to reach out!

                      • Re: Editing templates
                        Tom Kerlin

                        It's possible to edit the dimension of images when you're in the email editor but the image itself needs to be in an editable rich text or image element.

                        1 of 1 people found this helpful
                        • Re: Editing templates
                          Jenn Clauss

                          Hi Jen,

                           

                          You most likely can't change the image size in the email editor because the image has a mktoLockImgStyle="True" attribute on it in the HTML. This keeps the image from distorting the layout if its size exceeds the maximum size allowed by the layout.

                           

                          I'm an email developer who has created custom email templates specifically for Marketo Email Editor 2.0. I occasionally take on freelance projects outside of work. Please feel free to reach out to me if you're interested in creating some custom templates for your team.

                      • Re: Editing templates
                        Tom Kerlin

                        Hi Jen,

                         

                        Here is product doc guide that expands on modules: Email Template Syntax - Marketo Docs - Product Documentation

                        Yes, it's possible to add more modules but you may need make edits in the email template itself and adhere to Marketo's email template syntax.

                        1 of 1 people found this helpful
                        • Re: Editing templates
                          Dan Stevens

                          Jen, your best bet is to find an agency - or a self-service provider like Knak - and have the appropriate templates created for your specific use-cases.  The ones that Marketo provides haven't been tested fully across all devices, clients (especially Outlook) and are quite limited/dated.  Have a look at the all-in-one template that I posted in this discussion thread: Re: Moving off Marketo Designer

                          1 of 1 people found this helpful
                          • Re: Editing templates
                            Joe Reitz

                            Adding to the great advice Dan provided above, Email Monks or Grazitti are also great options for fast turn around (and low prices). Both of those agencies are based in India and can turn templates around overnight for less than a couple hundred bucks each. They know Marketo 2.0 syntax really well. 10/10, would outsource again.

                            1 of 1 people found this helpful