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Facebook -- Marketo Lead Ads Not Passing Through

Question asked by be298297e4b3bb34c6ef0bd11277062d6ddc71e2 on Mar 29, 2018
Latest reply on Apr 1, 2018 by Grégoire Michel

Hi all,


I am wondering if anyone has any insight on the Facebook lead ad integration. Here is a summary of the steps we have taken:


  • Set up the launchpoint for Facebook Leads ads in Marketo (using a platform with Page level admin access)
  • Set up the campaign/ad/lead form in Facebook
  • Customize the Field IDs in the Facebook form (matching up with the API values used in Marketo)
  • Test & QA the integration - we successfully see leads get through Facebook that we can download via excel. However, the leads are not passing through to Marketo
    • Customer support says that they can see the Facebook API call, but there seems to be an issue with the sync to Marketo


Has anyone else run into this issue or have any solutions that we can try to get the integration fixed?


Thank you in advance,