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Marketo parameters in URL for Google Analytics

Question asked by Stepan Egorov on Mar 29, 2018
Latest reply on Sep 25, 2018 by Sanford Whiteman

Hi there!

 

Whenever somebody clicks a link in a Marketo email with the "link tracking" option on, they get to my website, with the URL having a huge parameter set at the end, begininng with /?mkt_tok=eyJpIjoiT0....... I see why it happens and that's OK.

 

The issue is that it spoils tracking in Google Analytics. When I check my page visit reports, I see such thing: http://prntscr.com/ixz4ik Each visit from an email is considered by GA as a visit to a separate page! During a year, such single visits accumulate to a huge sum, which makes a particular page visit count not matching the _actual_ numbers, which should also include hits from Marketo emails.

 

Anyone had a workaround to solve this?

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