AnsweredAssumed Answered

Marketo parameters in URL for Google Analytics

Question asked by Stepan Egorov on Mar 29, 2018
Latest reply on Sep 25, 2018 by Sanford Whiteman

Hi there!


Whenever somebody clicks a link in a Marketo email with the "link tracking" option on, they get to my website, with the URL having a huge parameter set at the end, begininng with /?mkt_tok=eyJpIjoiT0....... I see why it happens and that's OK.


The issue is that it spoils tracking in Google Analytics. When I check my page visit reports, I see such thing: Each visit from an email is considered by GA as a visit to a separate page! During a year, such single visits accumulate to a huge sum, which makes a particular page visit count not matching the _actual_ numbers, which should also include hits from Marketo emails.


Anyone had a workaround to solve this?