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It all depends on if/how you want to report on this. A couple questions to consider:
- Does sales care about leads who attended/visited booth at distributors' events? This question impacts both interesting moments and lead scoring.
- Does marketing care? Will you market to these people differently having known they are potential customers of distributors?
- Will you market to people who visit a distributor's booth/attended a distributor's show but have no other relationship with you?
- Do you need to track visiting distributors' booths/attending their events for any other reason (profit share, attribution, etc)?