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Sending an email and activating through a smart campaign

Question asked by 54321 on May 28, 2014
Latest reply on May 28, 2014 by Matt Stone
Can someone explain why you would use smart campaigns instead of just marrying a list to an email in a program if you aren't using any triggers?

We don't have data flowing between our CRM and Marketo, I have a coworker who has set up smart campaigns to activate for her email send.  I've been sending emails by using the console in the program and marrying the email & list and then scheduling the send.

Any suggestions are welcome-thank you!