3 Replies Latest reply on May 28, 2014 12:56 PM by Matt Stone

    Sending an email and activating through a smart campaign

      Can someone explain why you would use smart campaigns instead of just marrying a list to an email in a program if you aren't using any triggers?

      We don't have data flowing between our CRM and Marketo, I have a coworker who has set up smart campaigns to activate for her email send.  I've been sending emails by using the console in the program and marrying the email & list and then scheduling the send.

      Any suggestions are welcome-thank you!