0 Replies Latest reply on Mar 27, 2018 3:19 AM by Rachit Puri

    Is storing old, outdated lead data in our database causes GDPR non-compliance?

    Rachit Puri

      I just read the following in a guide from Synthio:

      Outdated data, misinformation, duplicates, and data input errors used to be merely an inconvenience or a mild annoyance; but with the GDPR in place, these inaccuracies can result in non-compliance (and the gargantuan fines that accompany non-compliance).


      Is this true? If yes, how are others handling this in Marketo? How much should we wait before we mark a record as outdated, and then decide if we need to delete it?