3 Replies Latest reply on Mar 26, 2018 2:03 PM by Grégoire Michel

    Engagement Program Help

    Edward Wilson

      Hello,

      I'm stuck trying to create my first engagement program in Marketo. Let me explain what our plan is.

       

      When a person enters the program, we want them to receive an email a week for 6 weeks.

       

      -The first email (week 1) goes to everyone who enters the engagement program.

      -In week 2, we start getting if/then scenarios:

      --If opened email from week 1, please deliver email A

      --If not opened email from week 1, and product interest is X, send email B

      --If not opened email from week 1, and product interest is Y, send email C

      -In week 3, if opened any emails from week 2, send email D, if not opened any emails from week 2, send email E

       

      The remaining weeks following the same type of if/then pattern.

       

      My question is, how do I go about setting this up? Would it be just one stream, or multiple streams where each week is a new stream? I can't seem to grasp where I would set the rules to send the emails I want to the specific people I want to receive them. Any help would be greatly appreciated!

       

      Thanks!