- GA conversion Count > Marketo Filled Out Form
- GA conversion Count > Marketo Leads by Lead Source or Detail
- Data mapping issue?
I would recommend creating fields utm_source utm_medium etc in Marketo and not mapping these to lead source.
1) Do you have a channel set up for PPC or online advertisement
Program statuses should be 1) Member 2) Converted (this second one is a success)
2) Create a program. These people need to be part of a Marketo program. Let's start with a large generic one called Google - adwords.
People need to be member of programs and if they converted. Create a trigger campaign that if they filled out any form and if the utm_source = whatever you are using.
Flow step change program status = Converted. Set acquisition program to Google - adwords.
If you are reporting out of marketo this is all you need to do. If you are reporting with any 3rd party tool connected to SFDC, then you need to create the corresponding SFDC campaign. or other CRM.
I'll be talking about reporting attribution at summit. But this will get you started.