This is a problem that has stumped me for a few days and I have been searching through the forum and web.
I have an AdWords campaign set up with medium and source set up. I can see conversions on our site in GA, but I want that attribution to be carried on through our leads in Marketo and our CRM. In our forms I have the UTMs captured and mapped onto Lead Source and Lead Source Detail. I can see hundreds of conversions per our goals in GA for these campaigns but I do not see the corresponding numbers in Marketo.
How have you solved this problem?