I am working on putting together a presentation on building the foundation for a marketing ROI tracking strategy within Marketo. I am planning on covering period costing, marketing attribution, Marketo reporting, and touching on the revenue cycle modeler. I would love to be able to include real life examples and insights in this presentation besides my own.
Does anyone have any suggestions, tips, best practices or strategies that they found very helpful in building a Marketing ROI tracking strategy leveraging Marketo at your organization? If so, I'd love for you to share.