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GDPR Business to Business email comms

Question asked by Michael Collins on Mar 21, 2018
Latest reply on Mar 21, 2018 by Dan Stevens.

Hi guys,

pretty sure I've seen someone publish some statement from the GDPR that talks about Business to Business communications and Direct Mail.

Basically- there is some basis we can use to still communicate with the audience.

At the moment our Legal team are saying it's about privacy, and therefore there is no difference between a target being either a consumer or a business contact, so GDPR applies. Buut surely we still have some fallback position, especially with the e-privacy rules as they are and the fact that PECR is delayed...

help?

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