3 Replies Latest reply on Mar 21, 2018 7:28 AM by Dan Stevens

    GDPR Business to Business email comms

    Michael Collins

      Hi guys,

      pretty sure I've seen someone publish some statement from the GDPR that talks about Business to Business communications and Direct Mail.

      Basically- there is some basis we can use to still communicate with the audience.

      At the moment our Legal team are saying it's about privacy, and therefore there is no difference between a target being either a consumer or a business contact, so GDPR applies. Buut surely we still have some fallback position, especially with the e-privacy rules as they are and the fact that PECR is delayed...

      help?

        • Re: GDPR Business to Business email comms
          Dan Stevens

          Hi Michael - lots of great discussion has taken place around this: https://nation.marketo.com/search.jspa?q=Gdpr.  And those of us that have authored/participated in these discussions are B2B marketers. But yes, there is still some cloudiness around what and how we’ll be able to effectively go to market once GDPR, PECR and the ePrivacy Regulation are fully implemented. Ultimately, you need to engage and get your legal team involved.

            • Re: GDPR Business to Business email comms
              Michael Collins

              Thanks Dan,

              I just thought I saw someone somewhere in here pull out a quote from the GDPR around Direct Marketing - it was that I was looking for...thought it might even have been you who posted! :-)

                • Re: GDPR Business to Business email comms
                  Dan Stevens

                  That was probably my reply yesterday (in this thread: GDPR lessons learnt ) - where I noted what one of our vendors/suppliers responded with when we asked if they were GDPR-compliant:

                   

                  XXX processes personal data of the data subject in the legitimate interest of direct marketing (Recital 70 of the GDPR is a good reference here as well), therefore is compliant. The data subject has the right to object to such processing for marketing purposes, so we send a notice of inclusion in our database to all EU contacts with all information required in such a notice, and most importantly clear instructions on how to object to processing, and as a result be removed from our database. Notices of this nature must be sent, at the very latest, at the time of first communication with the data subject. We send ours right after gathering the data regardless of when in the future the first communication may take place.