17 Replies Latest reply on May 19, 2017 3:39 PM by Matt Stone

    Litmus tracking code error

      I have been adding the tracking code provided by Litmus within the body of my Marketo email. However, Marketo keeps automatically altering the code after I save it and then I reaceive the following error in Litmus.
      Looks like we found the tracking code, but it wasn't fully there. Try pasting the code again and resend your email.
      Has anyone else had this issue? Is there a way to resolve this from happening?
        • Re: Litmus tracking code error
          Matt Stone
          I've been able to use the Litmus tracking code, but it's a little trickier than their instructions let on. Here's how you do it:

          1.           When setting up your email program in Marketo, click “My Tokens” on the program dashboard
          2.           Add an “Email Script” token
          3.           Name the token and click “Click to edit”
          4.           On the right, underneath “Standard Objects,” expand the “Lead” category. Find the “Email Address” field and check the box
          5.           In the empty script space on the left of this same page, paste in the tracking code provided by Litmus
          6.           In the Litmus code, replace every instance of {{lead.Email Address}} with ${lead.Email}
          7.           Click Save to close the lightbox window and click “Save” again on the tokens page
          8.           Make note of the name of the token (e.g. {{my.Litmus Analytics}} )
          9.           Open the email you want to track (not the template, but the email itself within Marketing Activities).
          10.           At the very bottom of your email, place your new script token. You can also add default information to match Litmus’ (e.g. {{my.Litmus Analytics:default=noemail}} )
          11.           When the email is sent, the script will be placed into the email at that spot without the Marketo WYSIWYG editor modifying the code and without having to alter your email template
          2 of 2 people found this helpful
          • Re: Litmus tracking code error
            Hey Alison,

            I've noticed the same thing. Marketo parses the HTML (including your litmus snippet) and then takes the <style> code block generated, segregates it away from the tracking pixel <div> and <img> tag it also makes. 

            The real question is, have you tested a Litms-tracked send and found that you're not tracking any behavior from your audience?

            I really like what Matt has outlined above. That's a great solution to the problem and worth trying out.
            • Re: Litmus tracking code error
              It should be noted that in order for the tracking code to work, you can't use Send Sample. You have to create a new lead with the testing address provided by Litmus using the instruction in Step 3 found here:
              https://community.marketo.com/MarketoArticle?id=kA050000000L7c9CAC

              After that, you can test your email using a Single Flow Action:
              https://community.marketo.com/MarketoArticle?id=kA050000000KytDCAS
              1 of 1 people found this helpful
              • Re: Litmus tracking code error
                I spent about 4 hours working on this and still can't make it work. Customer support was completely unhelpful and gave me canned answers.
                • Re: Litmus tracking code error
                  Matt Stone
                  Hi Dede, did you follow my step-by-step instructions and still weren't able to get it to work?
                  • Re: Litmus tracking code error
                    Matt Stone
                    Also, it's important to note that if you use any sort of segmentation within your email, you CAN'T use email scripts (thus my method wouldn't work).
                    • Re: Litmus tracking code error
                      Hi Matt S, in regards to your last comment about segmentation within the email, are you referrinf to dynamic content for different audiences?
                      • Re: Litmus tracking code error
                        Matt Stone
                        Hi Alan -- that's correct. You can't use dynamic content and email scripts at the same time, unless Marketo has changed that in the past few months.
                        3 of 3 people found this helpful