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Traffic Source Tracking in Marketo

Question asked by Travis LeSaffre on Mar 16, 2018
Latest reply on Mar 20, 2018 by Travis LeSaffre

Greetings everyone,


I am struggling to find a good way to track the source of traffic that brought leads to our website.


I understand that UTM parameters are the preferred method of tracking PPC campaigns, but is there an effective way to capture other sources such as organic, website referral and direct traffic? These sources don't traditionally have UTM parameters appended to them unless it's a referral source you control.


Any suggestions?