Thanks for this, Ethan. I wasn't at the recent meeting, but I'm curious if anyone here is strictly based in the U.S. (no business in the EU), and is still implementing some of these measures as a result of GDPR.
Hey Carrie -
We're not in the exact same boat, but our company does a much smaller percentage of business in RoW than in the US. Most of the documents I've read/webinars I've attended point to GDPR influencing future regulations (ePrivacy), which has lead many businesses not doing business in the EU to adopt and implement action before May 25th. My company was acquired into a suite of brands recently, and there are brands that only do business in the states. Our over-arching company has designed a one-size-fits-all set of requirements for all brands (a completely different issue that I've been having a blast working through ), so those US-focused brands will need to be compliant but they are planning to integrate visibility rules into their forms and take other actions to not limit all of their campaigning efforts to such strict regulation.
I hate to give the 'depends' answer, because that's been legal's favorite term lately, but that's just an example that I've heard of.