1 Reply Latest reply on Mar 14, 2018 2:22 AM by Macarena Mazzeo

    Lead Management Topics - MCE exam

    Avinash Agrawal

      I have read through the Product Doc, still not able to find satisfactory information on following topics on MCE exam (under lead management)

       

      Marketo Certification: MCE Exam Topics :

       

      • Identify the parties who should determine the criteria and values for scoring. ([Avinash] I know how to change a score. But what parties would like to determine criteria and values? Is there a standard for this or is subject?)
      • Identify the Marketo features that enable understanding of lead quality. [Avinash] I guess lead score, lead web activities, lead program status..is there a complete list? )     
      • Given a scenario where Marketing has an SLA with Sales, identify the appropriate flow step setup. [Avinash] I am totally blank here. could not find anything on product doc.
      • Identify the Marketo features that enable Sales to understand a lead's behavior. [Avinash] Interesting moments and web activities? is there a complete list?
      • Given a scenario of needing to reset a score, identify the appropriate value.[Avinash] how to find value to reset to?
      • Given a scenario where a lead is deemed sales-ready, identify the ways this can be communicated to Sales.[Avinash] send alert. anything else?

       

      I have  scheduled my test on 20th march. so will appreciate if you respond before that. thanks a bunch

       

      Regards

      Avinash

        • Re: Lead Management Topics - MCE exam
          Macarena Mazzeo

          Hi Avinash,

           

          Below some help on the topics you highlighted:

           

          • Identify the parties who should determine the criteria and values for scoring. ([Avinash] I know how to change a score. But what parties would like to determine criteria and values? Is there a standard for this or is subject?)

          [Macarena] This section refers to the input different departments within an organisation will have in creating a lead scoring model (e.g. Marketing team, Sales team, etc.). Different departments should participate in different ways, providing their more relevant input.

           

          • Identify the Marketo features that enable understanding of lead quality. [Avinash] I guess lead score, lead web activities, lead program status..is there a complete list? )

          [Macarena] This section refers to the ways in which you can notify someone of the status of a particular lead (score, priority, engagement, etc.). There is no out of the box list. Because the MCE is a scenario-based exam is testing if you know all the possible solutions to a specific problem/situation.

           

          • Given a scenario where Marketing has an SLA with Sales, identify the appropriate flow step setup. [Avinash] I am totally blank here. could not find anything on product doc.

          [Macarena] This section refers to the ways in which you can notify a Sales person of a change in a particular lead (e.g. through a Smart Campaign notification, etc.).

           

          • Identify the Marketo features that enable Sales to understand a lead's behavior. [Avinash] Interesting moments and web activities? is there a complete list?

          [Macarena] This section refers to the ways in which you can notify a Sales person of a change in a particular lead (e.g. MSI, interesting moments, sales alerts, etc.).

           

          • Given a scenario of needing to reset a score, identify the appropriate value.[Avinash] how to find value to reset to?

          [Macarena] This section refers to the steps you will have to take to reset someones score (i.e. make the score be 0).

           

          • Given a scenario where a lead is deemed sales-ready, identify the ways this can be communicated to Sales.[Avinash] send alert. anything else?

          [Macarena] This section refers to the ways in which you can notify a Sales person of a change in a particular lead (e.g. MSI, interesting moments, sales alerts, etc.).

           

           

          I hope this helps you!

           

          Thanks.

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