3 Replies Latest reply on Mar 10, 2018 1:36 AM by Grégoire Michel

    Marketo - Salesforce Sync

    S D

      We have Account Name in Salesforce and have their product interest (updated by sales people)

       

       

      We have Custom field - " Company" in Marketo which does not have product interest mapped.

       

      I want to map the Product Interest of Accounts( from Salesforce) with Company( in Marketo).

       

      The ultimate goal is -  segmentation of contacts in Marketo based on their product interest.

       

      Please help

        • Re: Marketo - Salesforce Sync
          Grégoire Michel

          How are these product interest stored in SFDC ? 1 or multiple fields in the account objet ? Another, custom, object ?

          -Greg

            • Re: Marketo - Salesforce Sync
              S D

              Yes, product interest stored only in SFDC.

               

              I want to map the same with Custom field( company) in Marketo.

               

              The issue is : We are not able to segment Marketo contacts based on product interest.  But we have the data available in SFDC --> Account name and product interest.

                • Re: Marketo - Salesforce Sync
                  Grégoire Michel

                  Sorry, but you do not answer my question. Is "product interest" a field ? if so, on which object? Or is it a custom object ? and if so, how is it linked to the account object ?

                   

                  Any field in the account can be mapped to Marketo. you simply have to give access to this field to the Marketo sync user in SFDC. If it's a custom object, you will have to map a custom object in Marketo admin.

                   

                  The easiest solution would be to have a multi-valued picklist field in SFDC account that you would sync to Marketo.

                   

                  -Greg

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